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Today we will talk about a strategy that is ESSENTIAL in establishing a successful Pay-Per-Click (PPC) campaign, and it has to do with something called the “Common Keyword Technique”. Using this technique, you will be accomplishing several things:
1. You will increase your Quality Score
This is a very fundamental concept in PPC marketing, and it will drastically increase your chances of actually profiting from your campaigns. So, how do you go about using this method? Well, first you need to understand that any given campaign, regardless of which advertiser it is with, is divided into two levels. These levels are the overall campaign level, which is where you organize all of your campaign settings, and the ad group level, which is where you group all of your similar keywords together to keep them organized. The “Common Keyword Technique” comes into play at the ad group ‘level’, and what you basically want to do is to make sure that all of your keywords in an ad group have at least two keywords in common to ensure that your ads are as relevant as possible. For example, say you are targeting the keyword “how to build a dog house”. You could structure your campaign something like this: Campaign Name: DogHousePlans(dot)com Your keywords would look something like this: build a dog house (The [] parentheses indicate “exact match” for a given keyword, and the “” marks indicate “phrase match”.) You could then prepare an ad that looks like this: Build A Dog House You will notice that all of the keywords within this particular ad group have three words in common, build, dog and house. That way, when someone makes a search like “how to build a dog house”, that ad will come up and those words will be highlighted, which also increases the chances of your ad being clicked. Just like in article marketing you always target very specific keywords, with PPC advertising you want to make sure that your ad groups are tight enough to provide maximum relevancy. The bottom line? If you can’t use all of the major keywords in your ad group within your ad title and description, your ad group is not tight enough. You will be much better off removing the ‘odd’ keywords and creating a separate ad group for them, and this will drastically improve your relevancy, Click Through Rate, and thus your Quality Score, which of course means cheaper CPC.
I am in my 7th month as a Super Sponsor at the Acme People Search Forum. I joined this forum a couple of days after it opened, excited that it was finally put in place and that we would all have a place to share our successes, failures, and help our referrals succeed with the business that we were so confident would help us achieve the freedom that we have been searching for. What makes this group of people that have never met each other in ‘real life’ get along so well is the common goal that we all have in mind. Now, if this was all there was to it, things would work just fine. However, the spirit of this community goes beyond that simple mechanical conclusion. It’s the spirit that is reflected in those three little words found underneath the forum title: “GIVE. GET. GROW.” I have seen the amazing growth that this forum has undergone, and I am happy to say that I have been able to grow along with it. I have leveraged my willingness to help people at the forum thanks to the provision that Tissa Godavitarne, the founder of this business, has put in place. Since July 2009, I have received a monthly payment that covers all of my business expenses in exchange for my assistance at the forum as a Super Sponsor. Here’s proof: (click to enlarge)
As you can see, the payments have steadily increased as more and more of our expenses were covered by the payments. As it stands right now, I have not been paid my first $200 from the referral program yet, but thanks to the Super Sponsor program, I have been able to dedicate this time to learning how to market and advertise my business properly. The grand total of all my operating expenses that I saved, as of January 5th, 2009: $681.35I don’t know about you, but that’s a lot of money saved for me, all thanks to being given this opportunity to learn and grow with Acme. Check Out the Forum for Yourself!The best part of it all is that Tissa has just updated the “perks” of being a Super Sponsor by adding an additional $100 to each Super Sponsor for advertising each month! That makes the total monthly amount that each Super Sponsor will be paid $233.85! That said, the requirements for being a Super Sponsor have also been updated, but are still well within the reach of anyone who is willing to make their business a success. I am SlavenB at the forum. See you there! IMPORTANT PROGRAM UPDATE:
So how many income streams are there?
Remember, the freeze is a temporary issue impacting new Acme enrollees only until Tissa can finalize details on the MyLife replacement.
Welcome to the Acme People Search Blog! Here you will find the latest updates and important additions to the ever-expanding A.P.S. program! Of course, I attribute all credit to the founder of this amazing online business opportunity, Tissa Godavitarne. Speaking of whom, here is the latest video by him that explains what’s new as of late October 2009…
Lock in Your GVO Position ($1.00 Limited Time Offer)Join Acme People Search to Promote GVO (FREE!)
You might say now… What is GVO? What does it have to do with Acme? How does joining either of these programs benefit ME? Well, those are great questions. Let’s go over what Acme People Search gives you as a program first. Essentially, Acme People Search is a platform for earning commissions from 7 different affiliate programs. The reason it is so effective is because every product that it promotes is directly connected to its core product: The Free People Search Engine that you get when you sign up as an affiliate. This is key to the success of any affiliate program, and it makes sense when you think about it… What good would even the best marketing tools be if the product you were marketing in the first place was defective or completely irrelevant to your main business blueprint? I am sure you see the point I am trying to make. In the end, it is a company’s core product that matters, not its compensation plan.
This is what your Free Search Engine looks like “out of the box”
Now, back to the 7 income streams of A.P.S. What are they?
Join Acme People Search Now!
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